Kasper Sonne DANISH, b. 1974

In his understated monochromatic paintings, sculptures, signs, and works on paper, Kasper Sonne investigates how we interpret our surroundings to make sense of the world. As he explains: “Through a continuous construction and deconstruction of meaning, I wish to explore how individual and cultural references influence the way we read the world around us.” Sonne’s series of manipulated advertisements exemplifies his methods of examining meaning. In these works, he blackens out everything but the name of the advertised product, such as Secret deodorant or Obsession perfume. By dissociating the word from the product it had been labeling, Sonne effectively divests it of the meaning imposed upon it by that product, leaving it up to viewers to make the word meaningful again through their own processes of interpretation and association.